Our Team
Jared Vermeeren
Founder, CEO
Jared Vermeeren is the Founder & CEO of Real to Reel Capital, a real estate investment firm focused on acquiring and repositioning multifamily assets in high-growth U.S. markets, with a primary focus on the Greater Miami area of Florida. The firm specializes in value-add multifamily opportunities targeting underperforming C-class properties with the objective of repositioning them into stabilized B-class assets through strategic renovations, operational improvements, and disciplined asset management.
Prior to founding Real to Reel Capital, Mr. Vermeeren built his foundation in real estate through investor-focused sales and advisory work with eXp Realty in Canada, where he became recognized as a top-producing real estate professional in his market. His experience includes working closely with investors on acquisition strategy, market positioning, and long-term portfolio growth.
Real to Reel Capital was founded on the belief that real estate can serve as a stable foundation for broader investment opportunities when structured conservatively and executed with discipline. The company’s approach prioritizes capital preservation, investor education, and asset-backed strategies designed to create long-term value while exploring innovative approaches within the entertainment sector.
Jordan Lacy
Real Estate Education Coach
Jordan Alexander Lacy is a driven and competitive sales professional who values strong communication, relationship building, and helping customers make confident decisions. With a background in customer-facing roles and the skilled trades, Jordan brings a strong work ethic, problem-solving mindset, and real-world experience to every conversation. As part of the Real To Reel Capital Sales & Enrolment Team, he is focused on understanding each prospective student’s goals, providing genuine guidance, and helping them determine the real estate education path that best fits their future.